Saturday, December 28, 2013

Join Kleenex Share the Softness

Hi folks!

The past couple of days, or I should say weeks have been rather challenging for me both at work and at home.

I have been working for two weekends(during school holiday!) to finish up urgent projects documentation (I am a technical writer by profession) and my babysitter suddenly "applied" one week off from me at the same time. 

When times like this truly calls for patience, wisdom, softness and sense of humour.

Especially when you see the house turned into a "warehouse" condition like this:

Followed with a smiley face like this:

All annoyance evaporated into thin air. Hey, childhood is only once in a lifetime moment. Savour it!

The quick spin of thoughts is all thanks to the previous pledge I've made when I came to know about Kleenex® Share the Softness campaign. 

The Kleenex® Wall of Softness takes the Share the Softness campaign to a whole new level, making a bigger, bolder statement that we need to make acts of softness a priority by pledging to do something nice for our loved ones, and not just in words, but committing ourselves to fulfil those promises to the important people in our lives.
- Soo Woon Yee, Marketing Director, Kimberly-Clark. 

Well said indeed Woo Yee! In moment of hectic lifestyle everyday, we tend to forget the original intention of our busy-ness. Wasn't it for our family and ourselves that we are striving hard for? Yet so easily we get caught up with the everyday busy-ness that we failed to act "soft" and "kind" to our loved ones and even ourselves!

So folks, let's step up and turn things around today by making a pledge on the Kleenex® Wall of Softness, making a bold new reminder to usher the New Year that even small gestures mean a great deal to the people in our life.
Joining Kleenex® to spread acts of softness are local celebrities the lovely Deborah Henry, Miss Universe Malaysia 2011 and Miss Malaysia World 2007, a philanthropist and World Vision’s Child’s Rights advocate  as well as Sharifah Amani, the most admirable award-winning actress who won the Best Actress Award in 19th Malaysian Film Festival 2006.

The Kleenex® Softness Store will be moving around Klang Valley to reach out to the public, advocating the importance of showing love and care with just a simple act of softness. To encourage the act of softness, the first 500 participants who visits the Kleenex® Softness Store will be able to walk away with Kleenex® tissues by just pledging their act of softness on-the-spot.

(Photo just an illustration, check out the Kleenex® Softness Store yourself to find out about Kleenex®  products)

(You can check out the locations for the Kleenex® Softness Store, via Kleenex® Facebook page ( Look them up or tag them via #kleenexsoftness in your instagram, facebook and twitter to be part of the Kleenex® Share the Softness movement today!)

The Kleenex® Share the Softness campaign will run from 20 November 2013 till 15 January 2014 and aims to achieve 5,000 pledges, upon which Kleenex® will spread the softness to the underprivileged children of the Fugee School with a cash donation of RM10,000. Isn't this a great and nice way to give our helping hands?

Through this campaign, we, Malaysians will not only be reminded to bring softness into each other’s lives, but we also able to bring softness to the lives of needy children in the Fugee School, a non-profit charity organisation that provides basic education to refugee children from Somalia.

Fugee School is a cause that is very dear to my heart,“I believe very strongly that we can all make a positive difference in the lives of others hence the Kleenex® Share the Softness campaign is a wonderful way to show our love for others.
Deborah Henry

So, what are you waiting for? Join Kleenex®, Deborah Henry and Sharifah Amani to pledge an act of softness today on 

All we have to do is make our pledge, and first 100 daily pledgers will get a free Kleenex® soft pack! Next, share a photo of you fulfilling your pledges and stand a chance to win a holiday worth RM3,000 plus RM2,000 of spending money!

I have made and fulfilled my pledge, have you made yours?

Do it now and share the softness with your loved ones and the lovely children of the Fugee School. 


Keep updated on the latest campaign details via Kleenex® Facebook page ( For more information on Kleenex®, please call the Kimberly-Clark Consumer Care-line at 1-800-82-1188 (toll-free) on weekdays from 9am to 5pm.

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