Marketing to Digital Moms: How To Reach Out To Today's Tech-Savvy Moms

Gone are the days when the word "Mom" conjures images of a female who cannot operate the video recorder or navigate her way through the latest videogame, and only switches on the computer to send an email to Grandma.

According to a study published in 2009 by Razorfish and Cafemom, up to 27 million (84%) of Moms online are tech savvy. They use Web 2.0 platforms and shop online. In fact, they use communication technology and social media to connect with others, find advice and information, express themselves, do research on products they're interested in, and simplify their multi-tasking lives.

"Digital Moms" have become so dominant on the Internet that the researchers concluded they are not a niche, but are rather the mainstream.

If you aren't reaching out to digital Moms online yet, you might just be missing out on a significant market. Consider these numbers from the United States Census Bureau:

- Women control 80% of household spending. Even if they earn only a part or none of the total household income, women determine how much of the household income will be spent.

- Women do 60% of online shopping. Women do a lot of research online before making a purchase and actually make up more than half of online shoppers.

- Women buy 81% of all products and services. Women shop not only for themselves, but also for the home, family members, gifts for friends, teachers and associates.

The problem is, many online businesses just don’t seem to know what to do when it comes to marketing to digital Moms.
They make the mistake of treating all Moms online as if they all had the same needs and reasons for using the Internet. Not true, according to the Razorfish/Cafemom report. For example, younger Moms tend to be more comfortable with social networking and mobile surfing. On the other hand, Moms 45 years old and above gravitate more towards online news, product reviews and podcasting.

What is the best way to reach out to today's digital Moms?
Here are three tips:

- Provide relevant content. Some of the online Mom's interests depend on what life stage she is in. For instance, digital Moms with young children naturally look online for information about parenting and child health. But there are topics that most digital Moms are interested in, no matter
how old their children are. These include fashion and cooking.

Mom PLR Ebooks provides regular private label rights content just for Moms. For a monthly supply of PLR recipes and product reviews, check out the "All Mom Content" package of All Private Label Content.

- Be present in the channels digital Moms are using. Again according to the Razorfish/Cafemom study, more than half of digital Moms use email, search engines, social networks, gaming and online news. Emerging channels used by about one-third of digital Moms include online videos, consumer reviews and blogs.

Aside from PLR Ebooks, your monthly subscription to Mom PLR Ebooks includes a 5-day Ecourse and 26 newsletter topic ideas - perfect for digital Moms who use Email everyday. If you're interested in providing consumer reviews, All Private Label Content includes 10 product profiles reviews every month.

- Know the particular needs, interests and online habits of your Mom audience. Digital Moms have varying needs and surfing behaviors, depending on their age and theirchildren's ages. The best way to accurately understand your particular Mom audience is to listen to them. Ask your list
subscribers what their concerns are. Conduct your own surveys. Hang out in Mommy forums. Pay attention.

The majority of mothers online are digital Moms. They are tech savvy, smart consumers who make informed decisions when shopping online. They're also online for social networking and even gaming. But they have varying needs depending on their life stage and their children's ages. To market effectively to digital Moms, you need to give them what they're looking for online, be where they are, and pay attention to their needs. Take care of digital Moms and you'll have a profitable online business.

Good stuff to share - Multi-purpose Deodorizer

Sometime back, I have been introduced a new product to try out by someone I got to know from a SOHO seminar. This multi-purpose cleaning and deodorizing product really appeal to me due to the fact that it was:

Non-toxic (most important for moms like me, avoiding toxic stuff on kids), edible

1. Multi-purpose ( can used for so many different stuff..which I am still experimenting…stay tuned for more updates on its usage!)
2. It has been tested clinically and with lab reports
3. It is for a good cause helping out single  mothers, and disabled folks to earn a living
4. It is a product from a social network-http://ehomemakers.net/en/index.php or organization I am following and supporting ever since in my college times..(which is like 10 odd years back!)

So this amazing item (which has not been launched officially cost around than RM6 or RM6+) but can be used for:

1. Cleaning oily table tops
2. Wash oily pots and plates
3. Cleaning stubborn stains (this one I tested..really works!)
4. Socking up damp shoes and odor (gonna try this on my kids and DH)
5. Adding into stored water can avoid mozzy breeding on it ( I was told..but unsure how much I need to add per litre..am waiting for their official product description)
6. Many more…..

 

So anyone interested on it? Feel free to contact me if you are interested to get this amazing product and try it out yourself!

 

Cheers!