Friday, October 18, 2013

Child Safety Roadshow Campaign, 14-20 Oct 2013

Hi folks!

Have you heard of Graco? I have learnt about this brand even before becoming a mom myself.

Yesterday, I have the opportunity to attend a Child Safety Roadshow Campaign launched by Kinderdijk Sdn Bhd, the distributor of Aprica and Graco products. 

The Child Safety Roadshow Campaign is held from 14th to 20th October 2013 in Mid Valley Megamall, with the theme, "MAKING SAFETY YOUR CHILD’S COMPANION – INDOOR AND OUTDOOR"
At the roadshow, it showcased a line of Aprica and Graco child safety car seats, strollers, baby carriers and travel systems, all are specifically designed in line with much care and thought on the principles of paediatrics and childcare engineering to enhance childcare and create a fun family life.

During the roadshow, I have the chance to listen to Yvonne Wong, Senior Business Unit Manager, Baby Division, Kinderdijk Sdn Bhd explaining on the Aprica 838 Concept.(Refer table below)

Aprica’s 8.3.8 Principle

‘The Reason Behind the Smile’ which forms the basis of Aprica’s products development
8 Babies’ Immaturity in Body to be Protected
3 Baby’s Emotional Growth to be Encouraged
8 Medical Structures to Protect and Nurture Baby’s Body and Mind
1.       Heavy head and unstable neck
2.       Unstable respiratory function
3.       Straight backbone, high risk for hip dislocation
4.       Undeveloped thermoregulation
5.       Unstable sleep pattern
6.       Weak skin barrier function
7.       Undeveloped sensory function
8.       Undeveloped immune system
1.       “Relationship of trust” nurtured by physical contact.
2.       “Curiosity” developed by stimulation of five senses.
3.       “Communication ability” fostered by everyone’s smile.

1.       Lay down a baby on a flat bed.
2.       Put any restriction on a baby’s head and neck
3.       Keep natural posture according to a baby’s growth.
4.       Provide comfortable breathability and hydrothermal environment
5.       Protect a baby from dust and harmful substances
6.       Reduce shock and uncomfortable vibration
7.       Ensure a baby’s natural sleep and life rhythm
8.       Support communication with a baby

It makes me wow by so much studies, research, testing which have been done to ensure our children's safety and comfort.

From left to right is Gwei, Kwan and Tee posing with Aprica and Graco

Gwei Tze-Co is the Managing DirectorKinderdijk Sdn Bhd
Kinderdijk Sdn Bhd was founded in 2003 and it is the distributor for world renowned brand such as Philips Avent, Hauck, Graco, Aprica, Himalaya, Nosefrida.

Jenny KwanSenior Sales Manager, Hong Kong & ASEAN, Newell Rubbermaid Asia Pacific
Tee Seng Thien, Sales Manager, ASEAN, Newell Rubbermaid (M) Sdn Bhd
Newell Rubbermaid is a global marketer of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica®.

Graco was founded in 1953 when it invented the world's first wind-up infant swing, introduced the Pack N' Play Portable Playards in 1987, followed by introducing the Travel System which allow parents to quickly click a car seat into and out of a stroller. This is the plus point i see in their innovation for  juvenile products.

Aprica is the No. 1 selling baby brand in Japan  with its proprietary technology in lightweight strollers and car seats with its expansion distribution to the United States, bringing the brand to families internationally.

Overall, I learnt a lot not just about these two leading brands of baby products, but also about the technology behind the innovation of children products. It helps me in making a better and more well-informed choices of baby product for my children and what are the basic safety features we must keep a lookout when looking for baby products and of course practice safety guidelines whenever we are travelling with our children.

Folks, if you are interested to find out more about children safety or the two famous brands, do dropby the roadshow at Midvalley.

Cheers and have a safe and smiling weekend!

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