How many of the children and adults went on their day without taking a proper breakfast?
I have to admit as my kids woke up pretty late plus the morning rush hour, it's pretty hard to upkeep a wholesome breakfast routine. It's pretty bad as all "Kids want to be Tall, Sharp, Strong!"
When I raised this to DH, he mentioned about his childhood drink, Horlicks and asked if I have tasted it before? I think I had but not a routine drink like him. He loves drinking Horlicks since young and have been asking me to scout the drink for the children too.
Thus, recently we found out that GlaxoSmithKline Consumer Healthcare, a leading global FMCH company in the nutritional and OTC healthcare segments has launch Horlicks® Chocolate, a new-and-improved formulation for its classic malt beverage, Horlicks®, enriching its existing formula with a blend of micronutrients to help optimise holistic development in children.
That's great as the children loves chocolate taste and flavour anytime!
According to Professor Dr Khor Geok Lin, Professor of Nutrition from the International Medical University Malaysia (IMU), hidden hunger is unlike the hunger that comes from a lack of food. It is a chronic lack of vitamins and minerals that often has no visible warning signs, so that people who suffer from it may not even be aware of it. Its consequences are nevertheless disastrous; as hidden hunger can lead to poor mental development, poor physical health and productivity.
"Women and children from the lower income groups in developing countries are often the most affected, but local studies in Malaysia have shown that even school children in urban areas like KL and PJ have micronutrient deficiencies including that of vitamin D; which is important for the absorption of calcium. Zinc, iron and iodine deficiencies also have been observed in Malaysian children. Thus, it is important to inform mothers and educate children from young to eat right and have a balanced diet of carbohydrates, protein, vitamins and minerals," added Professor Khor.
Look out for the new Horlicks® Chocolate at all supermarkets, hypermarkets and provision stores in 200g (RM6.50), 400g (RM10.50), 1kg (RM21.50) and 2kg packs (RM42.00) or in 3-in-1 sachets (RM10.50) for convenience.
Check out the Horlicks® Chocolate television commercial here:
For more information on Horlicks®, please visit www.gsk.com.my or call the consumer hotline 1-800-88-3225.
Disclaimer: We received sample pack of Horlicks® Chocolate to try but all opinions are our own personal experience.